There's Gold in Them There Log Files! - Using your Web server log files to direct your traffic building efforts and measure your success.
Customising Your Logfiles - Tutorial from: Apache Week
Web Traffic Analysis Software - This paper reviews the trends in Web traffic analysis and presents marketing research. It concludes with recommended review criteria for evaluating tools within each market segment.
Tracking Users: What Marketers Really Want to Know - Comprehensive overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.
Intelligent Enterprise Magazine - Up Close And Personal - A review of a collection of analysis and personalization tools.
Extended Log File Format - W3C's description of the Extended Log File Format. Most flexible of the log formats
Why Webstats are Meaningless - Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.
Who's Been Visiting Your Site - An expanded version, with hyper-links and more background information, of an article about webserver logs first published in the September 2000 issue Strategic Marketing.
Intelligent Enterprise Magazine: Scalable Systems - A collection of articles about the issues in making huge data warehouses of web and clickstream data.
Web Analytics Move Across the Enterprise - The web has become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies.
Drilling Down the Customer - By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings.
LOGML - Log Markup Language - Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a web graph using XGMML.
Web Site Checkup - Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.
Vital Web Stats... And More - Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.
Web Watchers - Computerworld - A roundup of skills, training and salary information for Web data analysts.
Measuring Web Site Traffic - Computerworld - Describes both do-it-yourself and companies which help analyze site logs.
Web Traffic Analysis Could Save Your Site - Kevin Ferguson reports on the problems and importance of Web traffic-analysis tools in this article for Zdnet.
IAB: Metrics and Methodology - The IAB Media Measurement Task Force provides the standards the net uses for measurement.
Web Analysis Tools in Transition - With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die.
New Architect: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition - Review of WebTrends, with mention of other tools.
Counterpane: Log Analysis Resources - Info aimed at detecting intrusions, but also good general "analysis" tips.
Web Site Traffic Analysis Information - An "about.com" section to help one understand how to analyze web site log data. Lots of ads and popups.
Drilling Down - Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
Insights - Trends: Case Study: Half.com - How half.com handled its search for a Web Analytics solution.
Website Publisher - Traffic Analysis Primer - Primer on traffic analysis covers types of tracking programs and uses for the information they provide.
Measuring the Success of Your Website - Compansion site to book which includes many resources on web metrics and analytics.
Configure Web Logs in Apache - Explains improving traffic analysis by configuring Apache logs.
The Mirror Conspiracy or HTTP Logs - An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license.
XML.com: What Is Web Analytics - Eric Petersen has put together a comprehensive guide to web analytics resources, from the books you should read to the tools you should use, and more. Eric is the author of Web Site Measurements Hacks.
Combining ethnographic and clickstream data to identify user Web browsing strategies - This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour.
|