MediaPlan - Provides advanced tools for media and marketing analysis.
Infinata Inc. - eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI.
Predictive Dynamix - Data mining and predictive modeling software across various industries including marketing, geographical information systems (GIS), customer relationship management (CRM), finance, and engineering applications.
Lilien and Rangaswamy: Marketing Engineering - Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.
RMH Associates, Inc. - Customer profitability analysis for the banking industry.
Aprimo Marketing - Software that tracks, manages, and integrates marketing campaigns and activities.
Poindexter Systems - A real-time ad generator that helps marketers maximize the performance of their ad creative by letting them create ad variations to match viewer micro-segments.
Market Modelling Ltd - Strategic marketing software handling the classical formats of analysis described in textbooks.
Marketing Analytics Inc. - Software and consulting firm specializing in the analysis of sales and marketing applications.
Genalytics Predictive Modeling - Provides automated marketing analytics solutions transforming customer data into marketing information.
Marketing Management Analytics - Creates customized marketing and sales software systems that allow consumer product companies to optimize their marketing strategies, reduce costs, and maximize their profits.
Optimal IQ - Reporting, interpretation, and analysis software to help marketers with database integration.
Portrait Software - Provides tools for analysing customer data and optimizing interactions.
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