Bazsites.com Database Marketing
Directory Topics
On the Web
- Noble Ventures Marketing - Company offers lists and marketing databases as well as voice and fax broadcasting marketing solutions.
- The pH Group - Strategic B2B database marketing solutions using bespoke analytic tools on multi-sourced databases.
- Traffix, Inc - Database marketing and management for a proprietary and affiliate database of millions of permission based, on-line consumers.
- Flash Data Inc - Sells marketing lists, databases and data services.
- Electric Marketing Database Services, Ltd. - UK business lists, specializing in databases of marketing personnel, training, IT, finance directors and senior managers in the UK's top 1000 companies.
- NBC plc - Suppliers of UK business and personal databases for marketing. NBC also supply database cleansing and telephone number addition services.
- Lynxx Solutions, Inc - Marketing project support ranging from data entry and program administration to database development, data analysis and application programming.
- Data Direct Ltd - Database marketing bureau providing data processing services and solutions to the direct mail industry.
- Precision Data Marketing - Providing database building, lead generation, mailing list acquisition, and data processing services.
- MVC Associates International - Database marketing.
Wikipedia Articles
- Database marketing - Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.
- Profit impact of marketing strategy - The 'Profit Impact of Market Strategy (PIMS) database "yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage": Tom Peters and Nancy Austin. It was developed with the intention of providing empirical evidence of which business strategies lead to success, within particular industries.
- RFM - RFM is a method used for analyzing customer behavior and defining market segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail.
- InfoUSA - infoUSA is a provider of both business and consumer information and marketing solutions, which consists of data processing, database management and email marketing. infoUSA is a publicly traded company since 1992 on the NASDAQ stock exchange under the ticker symbol IUSA.
- Product bundling - Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite), and in the fast food industry in which multiple items are combined into a complete meal.